Mark H. McCormack (1930–2003)

This is a look at the early PGA tour years (1958-66) of a legendary golfer through the eyes of his manager and agent. Arnold Palmer was more than a golfing giant; he was also a generational icon who mixed as easily with heads of state as he did with the common golf fan. Mark McCormack's mini-biography of his client is interesting without being gushing in praise. He shows Arnie not only as the golfer, but also the husband, businessman, and citizen.

At this point, it's a little outdated, but show more certainly useful and rewarding for those who were fans of the great man and who would like a behind-the-scenes look at his life during these years. show less

Sub titled "The Man and the Legend", this is quite a nice explanation of who Arnold Palmer is. It's an older book but, notice I didn't say "was". It is very apparent that Arnold Palmer is a very special person with more special skills than we, the golf watching public, might expect. He is an athlete, an advocate and an astute businessman. Mark McCormack also presents him as a good person. I believe it and I enjoyed reading this book.

The book is a very easy read with plenty of practical advice and anecdotes. However McCormack spends most of the book dropping names of all the famous people that he has struck a deal and names many Chief Executives that he feels he has bettered in a deal. Some of the anecdotes are amusing, some are relevant to the topic of the chapter, but most are there to show how much of a good business man McCormack is. I suppose it was the style of this kind of book in those days when it was written show more but I would guess that if you wrote some of the things he wrote these days that you would find yourself fighting a lot of law suits. He basically names these guys and points out their weaknesses and how he overcame their weakness to strike a deal. He mentions one CEO, whom he says had a really short attention span and knew that he only had five minutes to conclude a deal. This may be true but I'm sure the CEO was a bit cheesed off to read this about himself when it was published. There is lots of this stuff throughout the book. He even writes about some of the weaknesses of his own staff, but he doesn't name them.

The best advice in the book is the advice to stay silent and to listen. Not saying to much forces the other person to open up and maybe say more than they meant to. Pregnant pauses are good because the other person feels the need to fill the silence and opens up a bit more. All in all a good read, a bit dated at this stage, it was written 20 odd years ago, but most of the advice is still relevant. It is much more direct than some of the business advice books.

If you can get over McCormack's ego then you will enjoy this book. show less

"Nếu bạn muốn bắt kịp với tốc độ của nền kinh tế toàn cầu, bạn phải bắt kịp với Mark McCormack hiện là một trong những doanh nhân nỗi tiếng nhất nước Mỹ. Từ kinh nghiệm thực tế của mình, McCormack đã viết nên cuốn sách này nhằm giúp bạn làm chủ nghệ thuật bán hàng, đàm phán, quản lý, giao tiếp, thăng tiến…Đây là cuốn sách kinh tế thực sự bổ ích cho những ai muốn bước show more vào lĩnh vực kinh doanh.
Những Điều Trường Harvard Vẫn Không Dạy Bạn với những câu chuyện chân thực, những chỉ dẫn thực tế sẽ giúp bạn biết cách tổ chức, tiến về phía trước và có được lợi thế cạnh tranh. Những kinh nghiệm này sẽ giúp bạn vượt qua mọi tình huống - ngay cả khi môi trường cạnh tranh diễn ra khốc liệt nhất." show less