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About the Author

Brian Tracy is one of the world's most successful speakers and consultants on personal and professional development, addressing more than 250,000 people a year. His San Diego-based firm, Brian Tracy International, has affiliates across the United States and in 31 other countries. He is a show more bestselling author whose previous books include The Power of Charm, Focal Point, Time Power, Create Your Own Future, Eat That Frog!, and Goals. He lives in Solana Beach, California. show less
Image credit: Brian Tracy.

Series

Works by Brian Tracy

No Excuses!: The Power of Self-Discipline (2010) 612 copies, 10 reviews
The Psychology of Achievement (1984) 86 copies, 6 reviews
Flight Plan: The Real Secret of Success (2008) 85 copies, 3 reviews
Accelerated Learning Techniques (1996) 41 copies, 1 review
Management (2018) 34 copies
Leadership (2014) 28 copies
How to Master Your Time (1989) 23 copies
The Luck Factor (1997) 20 copies
The Way to Wealth (2006) 19 copies
Eat That Frog: Snapshots Edition (2017) 16 copies, 2 reviews
El plan Fénix (2023) 7 copies
Be Charming! (2007) 7 copies
Mission Possible! (2003) 5 copies
The Psychology of Success (1989) 4 copies
Sales Success Made Simple (2011) 4 copies
Plan de Vuelo (2013) 3 copies
Repülési terv (2009) 3 copies
Universal Laws of Success (2005) 3 copies
How Leaders Lead (1995) — Author — 3 copies
Getting Rich in America (1989) 3 copies
Effective Leadership (2008) 2 copies
Przemiana Feniksa (2022) 2 copies
Succeeding in Business in Any Market (2023) 2 copies, 1 review
Power of Charm (2022) 2 copies
Der neue Verkaufsmanager (1997) 2 copies
Crunch Time 2 copies
Principles of Success (2010) 2 copies
Potega pewnosci siebie (2017) 2 copies
The Way to Wealth Part I 1 copy, 1 review
Successful Selling (2005) 1 copy
Bahane Yok! (2013) 1 copy
Tikslai (2010) 1 copy
The Gift of Self Confidence (2005) 1 copy, 1 review
Sales Success (2019) 1 copy
Motivation (2019) 1 copy
Pensamento Que Faz Vender 1 copy, 1 review
Leadership (2019) 1 copy
Personal Achievement (2005) 1 copy
Beat The Curve (2015) 1 copy
Tu mejor versión (2018) 1 copy
Müzakere (2016) 1 copy
Make More Money (2016) 1 copy
Ultimate Goals Program (2004) 1 copy
The Winning Way (2014) 1 copy
S’ka më justifikime 1 copy, 1 review
Maksimum Başarı (2006) 1 copy
At Bu Golü! 1 copy
Ponto Focal 1 copy
Motywowanie (2014) 1 copy

Associated Works

Tagged

Common Knowledge

Other names
TRACY, Brian
Birthdate
1944-01-05
Gender
male
Nationality
USA
Birthplace
Charlottetown, Prince Edward Island, Canada
Associated Place (for map)
Charlottetown, Prince Edward Island, Canada

Members

Reviews

178 reviews
Legitimately unhelpful. While the titular premise is promising, that is all this book has to uniquely offer.

The advice boils down to "Never EVER perform a low priority task if you have a high priority task, never EVER do tasks that are not immediately tied to success, and play less golf."

Much of his advice directly contradicts robust scientific evidence. His early assertion that you are a spineless failure if you succumb to the allure of getting a quick task "out of the way" before tackling show more your hardest most challenging obstacle is not evidence-based. Getting a small task done can boost your self-confidence and give you momentum to begin a task you're procrastinating on. Likewise, his demand that you only ever perform the most grueling task on your checklist while never EVER taking a breather to clear out some pesky lower priority tasks is in reality the quickest way to burn yourself out while dropping the ball in all other areas of your life.

His approach is not possible for a large number of occupations and professions. And that is my biggest gripe about this book: it is only helpful for the very specific circumstance that the author must be imagining in his head.

In short, large swaths of this book are full of neutrally inapplicable or even actively harmful advice. It is inflexible and without nuance. And I haven't even mentioned how repetitive and condescending it is.

If you want a steady stream of "Do as I say and you will be great, you will be better than everyone else, you can do anything" and nothing more, this is the book for you. Otherwise, I urge you to look elsewhere.
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This book starts out strong, centered around its valuable 'Eat That Frog' prescription, but then gets more and more ridiculous the further along you get. By the end, each chapter sounds like a parody of itself.

Once I got to the technology chapters, I was certain I was reading some poorly aged book from the 90's, which is mostly true since the first edition came out in 2001. But then the author includes specific mentions of smart phones so no one can claim it hasn't been updated. I think the show more truth is Eat That Frog was written for the boomer white-collar demographic, now at retirement age, and unfortunately that means you can expect a certain level of tone deafness about what challenges the younger digital natives are facing. show less
½
According to this book, I should not be updating my Goodreads first thing in the morning, but here we are.

I had recently taken a quiz on PureWow or some such site about my "chronotype," which is like what kind of productivity schedule works best for you based on different animals, and that had convinced me to work on my most strenuous tasks between the hours of 10 and 2. But obviously, 10 became 10:30, then 11, or if I never got into my toughest stuff, I didn't even sweat it. It really just show more became a looming deadline of when I would have to start my most difficult, dreaded tasks. When I was discussing that concept with friends, they mentioned "eating the frog," which I had never heard before but could kind of guess what it meant.

The title is ostensibly based on a Mark Twain quote, “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day," which gets transmuted into “If it's your job to eat a frog, it's best to do it first thing in the morning. And if it's your job to eat two frogs, it's best to eat the biggest one first,” somewhere on the back of the boook. Although actually, there isn't much evidence outside of the internet that Mark Twain ever actually said that, and it probably originated from the French humorist/social critic Nicolas Chamfort (this is according to what I read on quoteinvestigator.com), with a couple of journalists taking the liberty in the late 80s/early 90s of attributing this to Mark Twain, because, why not? This is a little bit depressing because obviously it makes one question the reliability of all of the other information that is presented as fact in the book, but I do like the approach in general, namely that you should get your biggest, most important, most vital tasks done first thing, rather than last thing. The book goes off the rails at some points; the author goes from saying that optimism (a.k.a. being action/solutions-oriented, practicing positive thinking) is an important virtue to saying that you should always answer "I'm feeling terrific" when someone asks you how you are and that you should never share your problems with anyone (80% of them don't care, 20% of them are happy that you have them–although I'm slightly obsessed with this). He spends a lot of time talking about the utmost importance of maximum productivity, but he also prefaces it with the overall goal of minimizing time at work and maximizing time with loved ones, for example, and how to set meaningful goals and define success for yourself in all areas of life. This book is from 2006, for better and for worse; there are references to Blackberries and PDAs (lol), but he still makes some good points about technology being a servant > master, and the value of unplugging. I'm also just a big fan of any book that doesn't primarily exist as a tool to sell you something else (a planner, journal, course, etc.).

I listened to this book, but I definitely just put a hold on it so that I can work through the exercises and activities on paper, too. I'm excited to institute this as my New Year's resolution and see what happens in my work and life spaces!
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The book has much good advice, but only when looked at from a high level: don’t procrastinate; don’t perform meaningless tasks, take a long-term view of your life. Tracy get to applying this very common wisdom he reveals his flawed biases. He claims, for example, his system is equally applicable to both professional and private life, when it’s really only helpful to people who work in white collar corporate settings.

Here’s his problem: He believes that everyone has the ability to show more choose what they want to do next, and the problem with most people’s lives is that they routinely choose to perform low-value tasks like responding to emails instead of eating that frog and getting the biggest, ugliest, most high-value task out of the way first thing. Makes sense.

This is, however, only helpful to people, like me, whose jobs are filled with so many meaningless tasks that I have the freedom to choose what I want to do next. I can routinely put off eating frogs and although I won’t get ahead in my profession, I won’t necessarily lose my job, either.

If I had a real job (e.g., doctor, teacher, car mechanic, homemaker) I wouldn’t have the luxury of choosing what task I do next. Their client dictates it (e.g., I promised to fix their car, the sick person needs comfort, the baby’s diaper needs to be changed). People who have real jobs must routinely submit themselves to the actual needs of others, and have objective standards of performance they must live up to. People with real jobs don’t have the luxury to choose to eat that frog, because their clients constantly give them frogs throughout their workdays. (btw, preparing a spreadsheet or presentation for your boss is not submitting to someone’s needs nor does it have objective quality standards.)

Debilitating procrastination only exists when your life is filled with a bunch of meaningless stuff to do. Since most of our white collar jobs are meaningless, this book is great for most people. But even there, encouraging people to master their sinking ships well isn’t really wise advice. In general, people don’t need to eat that frog every day, they need to find jobs where there’s nothing but frogs to eat.

The details of his advice shouldn’t be helpful for your family life either since putting your own aspirations and desires first is not the way to live fully in personal relationships. Rather our lives should be directed through submission to the needs of others who come to us in need. (Greater love has no one than this, that he lay down his life for his friends.)
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½

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Statistics

Works
333
Also by
3
Members
8,354
Popularity
#2,887
Rating
½ 3.7
Reviews
169
ISBNs
1,061
Languages
30
Favorited
16

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