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Loading... Building a StoryBrand: Clarify Your Message So Customers Will Listen (edition 2017)by Donald MillerA great book describing framework to discover and clarify the message for the company. It is based on the concept that most of the stories we hear or see are the following: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS. I tend to agree that for quite a lot of cases this is true and reflecting on every capitalized part of this statement could help to communicate much better with your clients. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage:
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