I could take the constant StoryBrand, StoryBrand Certified Guides, etc. references. Shallow content that is poorly written, like it's written by a 12 year old for other 12 year olds. ( )

Solid lessons delivered in a cheesy fashion. If you can handle the repeated references to The Bourne Identity and Tommy Boy (?!), there's a lot to learn from this book. ( )

A great book describing framework to discover and clarify the message for the company. It is based on the concept that most of the stories we hear or see are the following:

A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.

I tend to agree that for quite a lot of cases this is true and reflecting on every capitalized part of this statement could help to communicate much better with your clients. ( )

Easy read and really made me think about my brand and message. I feel I have a lot more clarity and ideas to move forward. ( )