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Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
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An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
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Melvil Decimal System (DDC)153.83Philosophy and Psychology Psychology Cognition And Memory Decision Making And Persuasion Decision Making
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