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Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dan Ariely

Other authors: See the other authors section.

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3,3641092,974 (3.88)16
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

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» See also 16 mentions

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Similar to Daniel Kahneman's [b:Thinking, Fast and Slow|11468377|Thinking, Fast and Slow|Daniel Kahneman|https://images.gr-assets.com/books/1317793965s/11468377.jpg|16402639] on decision making. Bit less in depth and easier to approach. Shows us our biases and irrationalities in making decisions. ( )
  nitins | Jul 28, 2021 |
Author attempts to show us, through studies he and others have made, how we're influenced in our decision making, and why we make the decisions we do. Insightful. ( )
  rsutto22 | Jul 15, 2021 |
Adult nonfiction; psychology/science. Dan Ariely's introduction to the new field of "behavioral economics" includes some interesting experiments and a lot of extrapolations. Though his theories are a bit weak, it is nonetheless provides good fodder for more experiments and exploration. ( )
  reader1009 | Jul 3, 2021 |
A look into what motivates us and how our hidden desires contribute to our behavior. ( )
  adamfortuna | May 28, 2021 |
One of the most fascinating books on economics and the irrationality of humans that screws the theories up. ( )
  illmunkeys | Apr 22, 2021 |
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» Add other authors (11 possible)

Author nameRoleType of authorWork?Status
Dan Arielyprimary authorall editionscalculated
Galli, ChiccaTranslatorsecondary authorsome editionsconfirmed
Jones, SimonNarratorsecondary authorsome editionsconfirmed
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To my mentors, colleagues, and students -- who make research exciting
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I have been told by many people that I have an unusual way of looking at the world.
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An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

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Book description
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?.

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?.

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?.

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?.

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?.

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?.

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities..

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world--one small decision at a time   [book description from Amazon 9/17/2010]
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