400 Million Customers
by Carl Crow
On This Page
Description
Probably the best selling book on doing in business in China ever - and undoubtedly the best ever written - Carl Crow’s 400 Million Customers is both amusing and informed. First published in 1937, 400 Million Customers is the distillation of the experiences of one of the most successful foreign businessmen ever to wash up on the China coast. Crow brilliantly explains the eternal truths about doing business in the Middle Kingdom. Enhanced with a foreword by Carl Crow expert and admirer, show more Paul French. show lessTags
Recommendations
Member Recommendations
Repelsteeltje On p. 217 of the Albatross edition of 400 Million Customers Mr. Crow describes a scheme which reminded me of the Wereldtijdschrift scheme in Lijmen. Mr. Elsschot was an advertising man as well and the book was written in the thirties (same period as 400 Million Customers, though another continent). Lijmen is one of the most beautiful, witty and melancholic Dutch/Flemish novels I know. It was translated as Soft Soap (in: Three Novels, Leyden: Sijthoff 1965), as Leimen and as L'embrouille.
Member Reviews
Members
- Recently Added By
Lists
Paul French's Ultimate China Bookshelf
31 works; 1 member
The China Project Book List
100 works; 2 members
Author Information
21 Works 179 Members
Awards and Honors
Awards
Notable Lists
Common Knowledge
- Important places*
- Shanghai, China
- First words*
- I had not been conducting my advertising-agency many months before a visiting manufacturer who was looking for trade opportunities in China said to me: 'I suppose the Chinese will buy anything, provided the price is cheap eno... (show all)ugh.'
- Quotations*
- "It is very easy to come to certain general conclusions about other people and nationalities, and, with the imperfect mental and emotional equipment which we possess, very difficult to avoid doing so." (Chapter seventeen, Sev... (show all)eral ways that are dark, p. 209 Albatross edition)
- Last words*
- (Click to show. Warning: May contain spoilers.)Consider your tooth-brush and reflect on the smallness of the world, which makes you a neighbour of the 400 millions of China.
*Some information comes from Common Knowledge in other languages. Click "Edit" for more information.
Classifications
Statistics
- Members
- 48
- Popularity
- 626,088
- Rating
- (4.20)
- Languages
- Chinese, English, Hungarian
- Media
- Paper, Ebook
- ISBNs
- 13
- ASINs
- 4
