The Mouse that Roared: Disney and the End of Innocence

by Henry A. Giroux

On This Page

Description

This expanded and revised edition of Henry Giroux's highly acclaimed book explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. In addition to updates throughout the book, this edition includes a new discussion of Disney's shift in marketing strategies targeting teens and tweens, a new chapter about globalization and show more Disney's empire, and a new chapter on Disney and national security after 9/11. show less

Tags

Recommendations

Member Reviews

1 review
This book was quite interesting, but I found it hard to keep up as it was written in such dense, academic text. (I am far better suited to reading science-type books of this nature, and not much else. It reads too much like work.)

The author covers how Disney, as a giant, multi-faceted, multi-national corporation, exerts great control over what children (and adults) not only consume, but also how and what they learn. The author first shows how Disney World and Disneyland's images of innocence and nostalgia (which is why many people, including myself, have enjoyed visiting the parks, and millions travel there every year) are tarnished, if you look a bit deeper, by their totalitarian hiring and employment practices, anti-labor standpoint, show more and whitewashing of American history throughout the parks. I found this to be quite fascinating and would be interesting in reading another book on the topic.

The author then goes on to critique Celebration, Disney's own "city," and the interesting way that the pubic has been privatized so that Disney can exert maximum control over every aspect of public life, from the public school, to what sort of topiaries residents can display, to the terms and conditions residents have to follow when/if they decide to leave.

Finally, the author goes over two of Disney's films, Good Morning, Vietnam and Pretty Woman, to show how Disney movies (which are viewed by a vast majority of people at least in the US) teach racism, sexism, colonialism, and pro-capitalism messages.
show less

Members

Recently Added By

Author Information

Picture of author.
86+ Works 1,719 Members
Henry A. Giroux is the well-known author of numerous books and articles on society, education, and political culture. He is Waterbury Chair of Education at Pennsylvania State University and lives in State College, Pennsylvania. (Bowker Author Biography)

Series

Belongs to Publisher Series

Common Knowledge

Canonical title
The Mouse that Roared: Disney and the End of Innocence
Original publication date
1999

Classifications

Genres
Nonfiction, General Nonfiction, Business
DDC/MDS
384.80979494Society, Government, and CultureCommerce, communications & transportation regulationsCommunicationsMotion picturesStandard subdivisionsHistory, geographic treatment, biographyNorth America
LCC
PN1999 .W27 .G57Language and LiteratureLiterature (General)Literature (General)DramaMotion pictures
BISAC

Statistics

Members
172
Popularity
189,804
Reviews
1
Rating
(3.79)
Languages
English, Spanish
Media
Paper, Ebook
ISBNs
11
ASINs
1