When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach

by Ashlee Vance

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"With the launch of the Falcon 1 rocket in 2008, Elon Musk's SpaceX became the first private company to build a low-cost rocket that could reach orbit. And that milestone carried major implications: Silicon Valley, not NASA, was suddenly cemented as the epicenter of the new Space Age. Start-ups and the wealthy investors behind them began to realize that the universe-ungoverned and infinite-was open for business. Welcome to the wild west of aerospace engineering. When the Heavens Went on Sale show more tells the remarkable, unfolding story of this frenzied intergalactic land grab. Through his trademark immersive reporting, Ashlee Vance follows four pioneering companies-Astra, Firefly, Planet Labs, and Rocket Lab-as they build new space systems and attempt to launch rockets into orbit. While the public fixated on the space tourism being driven by Elon Musk, Jeff Bezos, and Richard Branson, these new companies arrived with a different set of goals: to make rocket and satellite launches fast and cheap, thereby opening Earth's lower orbit for business-and setting it up as the next playing field for humankind's technological evolution, where we can connect, analyze, and monitor everything on Earth. Vance has had a front row seat and singular access to this peculiar and unprecedented moment in history. When the Heavens Went on Sale travels through private company headquarters, labs, and top-secret launch locations around the world, including California, Texas, Alaska, New Zealand, Ukraine, India, and French Guiana. Vance chronicles it all in full color: the private jets, communes, gun-toting bodyguards, hallucinogens, espionage investigations, and multi-millionaires guzzling booze to dull the pain as their fortunes disappear. With the most detailed and intimate reporting of Vance's career, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the most pressing and controversial technology story of our times, a tale of fascinating characters chasing unimaginable stakes as they race to space"-- show less

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6 reviews
Absolutely captivating inside account of the sea change underway to make rocket launches, satellites and access to space cheap and routine , all by way of privately owned companies. Turns out space is really hard and a lot of the knowledge gained during the Cold War has been lost and must be rediscovered at enormous expense. Venture capitalists are piling on but the way forward is littered with expensive failures.
½
Vance has a gift for finding interesting people and getting them to open up for him. He had to do it over and over again for this book -- the cast of characters is amazing. The stories they tell of the government agencies and the companies that are revolutionizing space travel are fascinating

I'm convinced that inexpensive access to low-Earth orbit will be transformative. I'm confident it's one of the ways we'll address the climate crisis, with sensors and monitors and more. I bet we can't imagine the ways it'll be used, yet. Might be some more books to write about that.

I absolutely loved this book.
When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach (2023) by Ashlee Vance.
I found this to be more of a cheerleading ramble than a serious look into the “Race for Space” ownership that is currently happening. I appreciate that several private companies are working hard to master space travel, but what does that mean to the vast majority of the population of the Earth? Not much. I know NASA scientists and the corporations that worked with them have paved the way to our modern age (cell phones and the computers that are an integral part of them, and so much, much more) but I get the feeling that only a select few of these pioneers will garner profits from this race.
There were several very show more interesting parts within the book, but the majority of it felt like press releases, smooth-talking sales people pitching their spiel for the masses. And a lack of introduction to the real science behind all of this left me wanting more. Granted, no company wants to give up it’s hard labored secrets, but give us a little bit of something. There are profiles of the companies that are working to bring down the cost of payloads to space, but I’m not planning to ship anything there so a lot of this is lost on me.
I suppose I should have spent more time thinking about what “The Misfits, etc” meant on the cover. Looking at it now I realize this book was to be just a pep rally for the big names involved in the project.
I should have passed on this one.
show less
Good book to bring you up-to-date with the state of space in 2023. Written by a journalist with a concentration on personalities and limited attention to physics or engineering.
Really four small books in one, examining four New Space companies (Planet, Rocket Lab, Astra, and Firefly). Heavy on the interpersonal and thinner on the tech. Good survey of influence of Pete Worden and NASA Ames on growth of private space capabilities.
But I want to know what happens next.
½

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6 Works 2,979 Members
Ashlee Vange is an international bestselling author and the host of Hello World-a technology travel television show. He's also a feature writer Bloomberg Businessweek and a former reporter the New York Times and The Register. Vance was born in South Africa, grew up in Texas, and now lives near San Francisco with his wife and two boys. You can see show more his work online at ashleevance.com. show less

Classifications

Genres
Nonfiction, Technology, Business, Science & Nature, General Nonfiction, Biography & Memoir
DDC/MDS
621.43TechnologyEngineeringApplied physicsHeat engineeringInternal combustion engines
LCC
TL782.5 .V36TechnologyMotor vehicles. Aeronautics. AstronauticsMotor vehicles. Aeronautics. AstronauticsRocket propulsion. Rockets
BISAC

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Members
116
Popularity
281,723
Reviews
6
Rating
½ (3.62)
Languages
English
Media
Paper, Audiobook, Ebook
ISBNs
13
ASINs
2