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Harvard Business Review on Brand Management

by Harvard Business School Press

Series:Harvard Business Review Paperback Series

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With the increasing globalization of brands, effective brand management in differentiating products has become even more esseential. This volume provides strategies for maximizing the value of brands and products.

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Harvard Business Review

1,044+ Works 17,176 Members

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Aaker, David A. (Contributor)

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Harvard Business Review Paperback Series

Harvard Business Review

Common Knowledge

Canonical title: Harvard Business Review on Brand Management

Classifications

Genres: Business, Nonfiction, General Nonfiction
DDC/MDS: 658.8 — Applied science & technology Management & public relations General management Of Marketing
LCC: HD69 .B7 .H37 — Social sciences Industries. Land use. Labor Industries. Land use. Labor Other
BISAC: BUS BUSINESS & ECONOMICS Management

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Members: 70
Popularity: 447,574
Rating: ½ (2.50)

Languages: English, Portuguese, Spanish
Media: Paper, Ebook
ISBNs: 6

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Published: 1999
Genres: Business, Nonfiction, General Nonfiction
DDC/MDS: 658.8
LCC: HD69 .B7 .H37

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Harvard Business Review

1,044+ Works 17,176 Members

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