The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization

This book describes ten different roles people frequently take in business innovation and transformation projects. Very interesting and lots of food for thought.

I find this type of left-brain, integrated thinking appealing. This book highlights through numerous success stories at Ideo the value of using flexible teams of different types of creativity.

gives 10 persona's of innovative type people. Great descriptors and cool examples. It really helps you identify the various assets that different types of people bring to the creative process.

The Ten Faces of Innovation is a book about people, employees mainly, on any kind of organization. It guides us through 10 different roles they may take, that are big advantages in a company’s innovation process. The book was written by Tom Kelley, the general manager of IDEO, a multi-national and highly awarded design company. Through out the book, Tom bases his theories on observations he made and projects he participated with hundreds of different clients and employees.

Read the rest at http://sergiosantos.info/2007/10/book-the-ten-faces-of-innovation

Similar to 'A Whole New Mind'.

The roles that I have developed (in order):

*Anthropologist
*Experimenter
*Hurdler
*Collaborator
*Cross-Polinator

It's always easier to perform a role when you can give it a name.

Great ideas to increase innovation in the workpace