Norm Brodsky

It felt like listening to a business expert mentor you with his experiences. To be polite you listen to the mentor tell you things you already know waiting for the new stuff. The stories were interesting and even the things you already knew he sheds some new light there. While I liked many of his examples an abbreviated version would be best.

Good story telling by Norm. But each story has a practical lesson.

Chapter 1 - About helping the 1st couple he ever wrote about learn how to run a business
- Personal and emotional goals.
- Focus on Gross Margin (most important number in business he says)
- Don't chase sales at the expense of margin
- He explains how low margin sales eat into capital
- The concept of a Critical Mass of customers who you can count on to bring in enough revenue to keep the business viable.

Chapter 2 - Focus
- Have to show more pick one idea and focus on it. Don't get distracted till that business has reached critical mass. Good explanation of Critical Mass. show less