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Regis McKenna

Author of Real Time: Preparing for the Age of the Never Satistied Customer

18 Works 296 Members 2 Reviews

About the Author

Regis McKenna is the chairman of The McKenna Group in Palo Alto, California.

Works by Regis McKenna

Real Time: Preparing for the Age of the Never Satistied Customer (1997) 108 copies, 1 review

Relationship Marketing: Successful Strategies For The Age Of The Customer (1991) 61 copies

Total Access (2002) 33 copies

Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning (1988) 28 copies

The Regis Touch: New Marketing Strategies For Uncertain Times (1986) 27 copies

The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant (1985) 16 copies

Marketing de Relacionamento (1993) 9 copies

Estratégias de Marketing em Tempos de Crise (1989) 3 copies, 1 review

Acesso Total - o novo conceio de marketing de atendimento (2002) 2 copies

Who's Afraid Of Big Blue? (1989) 1 copy

Competindo em Tempo Real (1998) 1 copy

Total access :giving customers what they want in an anytime, anywhere world 1 copy

Access-marketing (2002) 1 copy

Marketing Is Everything 1 copy

Real-Time Marketing 1 copy

Estratégias de Marketing em Tempos de Crise 1 copy

Marketing de Relacionamento 1 copy

Novas estratégias de marketing 1 copy

Tagged

300SY (2) 600MS (2) 88 (2) 991 NoCover (2) business (32) C1 (2) C5 (3) customer relations (2) customer satisfaction (3) customer service (4) deaccessed (2) economics (4) ETA2 (1) GMLO (2) history (2) IBM (3) management (3) Manny01 (2) marketing (31) non-fiction (4) O (2) office (2) packed (2) prateleira 8 (2) Projektleitung (1) propaganda (2) signed (2) SR (2) technology (6) to-read (5)

Common Knowledge

Gender: male
Nationality: USA
Associated Place (for map): USA

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2 reviews

aletheia21 849 reviews

Real Time: Preparing for the Age of the Never Satisfied Customer by Regis McKenna

5.03

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rhaddad2 160 reviews

Estratégias de Marketing em Tempos de Crise by Regis McKenna

3 edição

Oct 7, 2022Portuguese

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Statistics

Works: 18
Members: 296
Popularity: #79,167
Rating: 3.1

Reviews: 2
ISBNs: 21
Languages: 6

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