Don Peppers
Author of The One to One Future
About the Author
Image credit: Photo by 1to1 Media (Wikipedia)
Works by Don Peppers
The One to One B2B: Customer Relationship Management Strategies for the Real Economy (2001) 32 copies
Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism (2008) 17 copies
Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised Edition (2012) 9 copies
Gerente Um a Um, O 2 copies
Tagged
Common Knowledge
- Gender
- male
- Short biography
- Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.
With co-author Martha Rogers, Ph.D., Don has produced a legacy of international bestsellers that have collectively sold more than a million copies in 18 languages.
With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term.
Members
Reviews
Companies need to appreciate that customers are their scarcest, most critical asset. More important than the traditional financials is "Return on Customer," which equates to the impact on lifetime value for current and future customers. Companies underestimate the long-term impact of their actions on loyalty, engagement, referrals, and reputation. They did include one interesting financial example to demonstrate how repeat marketing to the same existing client base can turn from positive to show more negative ROI in just a couple years. show less
Happy to read a Marketing book aimed at helping more businesses to tell the TRUTH in advertising and all interactions with their consumers. Honest and integrity has been at the top of my list when creating any and all marketing programs for my retailers. Great read, real case studies and suggestions for any company who already knows the importance or needs to learn.
Эта книга очень подробно и доходчиво раскрывает суть систем CRM. Прочтите ее, прежде чем вы решите инвестировать хотя бы рубль в приобретение сложных технологических решений.
Эту книгу должен прочитать каждый директор по маркетингу. Кроме того, книга будет полезна show more студентам, изучающим маркетинг.
Авторы - интеллектуальные лидеры в области CRM, авторы шести книг о маркетинге.
"Если у вас есть время прочитать только одну книгу по CRM, прочтите эту". show less
Эту книгу должен прочитать каждый директор по маркетингу. Кроме того, книга будет полезна show more студентам, изучающим маркетинг.
Авторы - интеллектуальные лидеры в области CRM, авторы шести книг о маркетинге.
"Если у вас есть время прочитать только одну книгу по CRM, прочтите эту". show less
The basics for getting a company further toward "treating different customers differently." Lot's of useful templates and discussion notes. Lots of great case studies, including 3 about my then current employer.
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Associated Authors
Statistics
- Works
- 23
- Members
- 724
- Popularity
- #35,064
- Rating
- 3.2
- Reviews
- 7
- ISBNs
- 69
- Languages
- 7
