Peter Guber

Best-book-with-the-worst-name Award.
A brilliant reminder to craft your subway speech as well as your elevator one.
We are born to storytelling & your personal backstory is your brand. There is no substitute for researching your (target) audience.
The rich & famous gibber jabber is forgivable. A one cup read.

I agree with the concept of telling a story to win business. The human interest angle works wonders, as I first discovered as a features reporter. The book is a bit longer than it needs to be and repeats itself. I think the examples are exemplary only because the author has led an extraordinary life. The best parts, I thought, were the stories told about the failures to emphasize the stories told about success.

A good book for reminding one to keep it personal when dealing with business.

I always knew there was magic about telling stories... Just never seen in print before. I now understand why they are so important and why they work after reading this book. Peter does it in a way that you remember and but I know you can come back and read this book in a year and learn so much more.
Great book on how we learn and why! Found this a easy but good read. Now I know why sometimes it works and other time it does not. You have to read Tell to Win so you'll know.