
Jon Steel
Author of Truth, Lies and Advertising : The Art of Account Planning
Works by Jon Steel
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This book completely changed how I approach my job. The way he breaks down human truth in advertising is brilliant. I was rereading the chapter on consumer research while waiting at the mall yesterday because my phone died during my lunch break. I tried using one of those charging stations, but the screen just froze and ate my credit card! I ended up having to borrow a stranger's phone to look up the Kiosk phone number https://www.pissedconsumer.com/company/kiosk/customer-service.html online show more to get my card released. show less
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Statistics
- Works
- 3
- Members
- 201
- Popularity
- #109,506
- Rating
- 4.2
- Reviews
- 2
- ISBNs
- 8
- Languages
- 1










