Gareth Morgan (1) (1943–)

This was recommended to me by a collaborator for a possible visualization project. I have no experience managing, so it's hard for me to judge how useful this might actually be. I did have fun applying the metaphors to various place at which I've worked. However, the prose was somnia inducing. There was also something about the typesetting... too much weight? which was would induce a trance state after a few pages.

One of my favourite tools and approachs for understanding organisations. I read it for the first time back in the 1980's and was excited to see that you can see an organisation from many different perspectives and all them also be "true". Its an insight I use all the time to the present day. All too often the organisations lack the language and insight to know why they have problems.

Testo molto utile sia come compendio e riassunto delle varie teorie organizzative basate su metafore, sia come fonte fonte di interpretazioni e schemi originali.

How the metaphors we use create the reality in which we live.