About the Author
He was senior Vice President of Marketing at Starbucks from 1995-1998. He spent seven years as a worldwide head of advertising for Nike, where he launched the "Bo Knows" & "Just Do It" campaigns & helped grow the sneaker industry brand from $800 million to nearly $5 billion in sales. He is show more currently an independent brand consultant. (Bowker Author Biography) show less
Works by Scott Bedbury
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century (2002) 162 copies, 3 reviews
Tagged
Common Knowledge
- Gender
- male
- Occupations
- brand consultant
- Organizations
- Starbucks (senior VP of marketing)
Nike (head of advertising) - Places of residence
- Seattle, Washington, USA
- Associated Place (for map)
- Washington, USA
Members
Reviews
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
Read this when I owned a business. Didn't really learn anything I hadn't already read somewhere else.
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
Read this when I owned a business. Didn't really learn anything I hadn't already read somewhere else.
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com.
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Associated Authors
Statistics
- Works
- 1
- Members
- 162
- Popularity
- #130,373
- Rating
- 3.2
- Reviews
- 3
- ISBNs
- 6
- Languages
- 1