LC Classification HF5828
Selected Works (3,175 total)
500 items
- Positioning: How to be Seen and Heard in the Overcrowded Marketplace by Al Ries
- The Hidden Persuaders by Vance Packard
- Ogilvy on Advertising by David Ogilvy
- The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu
- Ignore Everybody: and 39 Other Keys to Creativity by Hugh MacLeod
- Can't Buy My Love: How Advertising Changes the Way We Think and Feel by Jean Kilbourne
- Confessions of an Advertising Man by David Ogilvy
- Unleashing the Ideavirus by Seth Godin
- The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
- The Verse by the Side of the Road by Frank Rowsome
- Hey, Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan
- Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois by George Lois
- All-American Ads of the 50s by Jim Heimann
- From Those Wonderful Folks Who Gave You Pearl Harbor by Jerry Della Femina
- Absolut Book.: The Absolut Vodka Advertising Story by Richard W. Lewis
- Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture by Stuart Ewen
- The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen
- Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz
- The Fall of Advertising and the Rise of PR by Al Ries
- Tested Advertising Methods by John Caples