Dick Martin (3)

Author of Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars

For other authors named Dick Martin, see the disambiguation page.

5 Works 44 Members

About the Author

Dick Martin was executive vice president of public relations, employee communications, and brand management for AT&T from 1997 to 2002, capping a 32-year career with the company

Works by Dick Martin

Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works (2009) 11 copies

Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad (2007) 6 copies

OtherWise: The Wisdom You Need to Succeed in a Diverse and Divisive World (2012) 6 copies

Public relations ethics : how to practice PR without losing your soul (2015) 2 copies

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#culture (1) 73 (1) 800BW (2) AT&T (1) business (3) culture (1) diversity (1) EBL (1) how-to (1) loaned out (1) marketing (2) non-fiction (2) Plano (1) Psychology & Organizational Studies (1) read in 2012 (1) to-read (1) unowned (1) unread (1) z2009titles (1) zdollar18.72 (1)

Common Knowledge

Gender: male
Occupations: businessman
Organizations: AT&T
American Management Association
Corporate Communications International
Museum of Public Relations
Nationality: USA
Associated Place (for map): USA

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Awards

By Award By Work

Financial Times and Schroders Business Book of the Year

Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars (Longlist – 2005)

Statistics

Works: 5
Members: 44
Popularity: #346,249
Rating: ½ 3.3

ISBNs: 38

Dick Martin (3)

Author of Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars

About the Author

Works by Dick Martin

Tagged

Common Knowledge

Members

Reviews

Awards

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