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Mark Stevens (1)

Author of Your Marketing Sucks.

For other authors named Mark Stevens, see the disambiguation page.

27 Works 394 Members 7 Reviews

About the Author

Mark Stevens, president of MSCO, is one of the nation's leading experts in ROI-based marketing and the creator of the Extreme Marketing process
Image credit: Columbia University

Works by Mark Stevens

Your Marketing Sucks. (2003) 93 copies
The Big Eight (1981) 27 copies, 4 reviews
Sudden Death (1989) 18 copies
Land Rush (1984) 7 copies
The ACCOUNTING WARS (1985) 7 copies

Tagged

Common Knowledge

Gender
male
Nationality
USA
Associated Place (for map)
USA

Members

Reviews

7 reviews
A book with a few strengths, but some substantial weaknesses. The cover rather breathlessly talks about "scandals and professional lapses," but not much of the book, in fact, is dedicated to that, except for a few superficial chapters on the savings and loan crisis (really focusing on just one busted S&L, Beverly Hills Savings & Loan) and the ZZZZ Best scandal. By the time this book came out (1991) there were a lot of scandals to choose from. Why the author chose to focus on just those two show more isn't really clear. There are a number of better books out there on the S&L scandal that also go into the various accounting lapses. Where the author does somewhat better is relating how the Big Eight (soon to be the titular Big Six) accounting firms struggled to adapt to changing conditions, by means of mergers or other changes in operations and culture. Interestingly, these were some of the same struggles that other professions, like the law, went through at this time, and continue to go through. I can only recommend the chapters on the operations of the accounting firms, and even just barely, as the author isn't a terribly compelling writer. show less
½
'A behind-the-scenes look at the scandals, power plays, and professional lapses at the nation's top accounting firms.'
'An inside view of Americ's eight most powerfu and influential accounting firms' [on dust jacket].

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Statistics

Works
27
Members
394
Popularity
#61,533
Rating
2.9
Reviews
7
ISBNs
131
Languages
5

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