
Robert W. Bly
Author of The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
About the Author
Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of one hundred books and has appeared on CNBC and CBS's Hardcopy. He lives in Montville, New Jersey.
Works by Robert W. Bly
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (1990) 446 copies, 3 reviews
Secrets of a Freelance Writer, Second Edition: How To Make $85,000 A Year (1988) 183 copies, 1 review
1,200 words You Should Know to Sound Smart: Essential Words Every Sophisticated Person Should be Able to Use (2009) 139 copies
The Words You Should Know to Sound Smart: 1200 Essential Words Every Sophisticated Person Should Be Able to Use (2009) 115 copies, 1 review
The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents (1992) 114 copies, 1 review
How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To… (2010) 73 copies, 1 review
The Big Book Of Words You Should Know To Sound Smart: A Guide for Aspiring Intellectuals (2015) 54 copies
Make Every Second Count: Time Management Tips and Techniques for More Success with Less Stress (2010) 50 copies
The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want (1997) 46 copies
Selling Your Services: Proven Strategies For Getting Clients To Hire You (or Your Firm) (1991) 38 copies
The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells (2002) 38 copies
Why You Should Never Beam Down in a Red Shirt: And 749 More Answers to Questions About Star Trek (1996) 37 copies
Getting Started in Speaking, Training, or Seminar Consulting (Getting Started In.....) (2000) 30 copies
101 Ways to Make Every Second Count: Time Management Tips and Techniques for More Success with Less Stress (1999) 25 copies
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar (2010) 22 copies
The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use (2019) 18 copies
Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales (1992) 18 copies
Secrets of Successful Telephone Selling: How to Generate More Leads, Sales, Repeat Business, and Referrals by Phone (1997) 18 copies
Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy (2002) 17 copies
Count Your Blessings: 63 Things to Be Grateful for in Everyday Life . . . and How to Appreciate Them (2002) 12 copies
Magnetic Selling: Develop the Charm and Charisma That Attract Customers and Maximize Sales (2006) 11 copies
Bob Bly's Guide to Freelance Writing Success: How to Make $100,000 a Year As a Freelance Writer and Have the Time of Your Life Doing It (2004) 9 copies
Targeted Public Relations: How to Get Thousands of Dollars of Free Publicity for Your Product, Service, Organization, or (1993) 7 copies
Make Every Second Count: Time Management Tips and Techniques for More Success with Less Stress [Paperback] RAJESH VERMA (2017) 6 copies
Keeping Clients Satisfied: Make Your Service Business More Successful and Profitable (1993) 5 copies
The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets (Small Business Series) (1994) 5 copies
The New Email Revolution: Save Time, Make Money, and Write Emails People Actually Want to Read! (2018) 5 copies
Start Your Own Home Business After 50: How to Survive, Thrive, and Earn the Income You Deserve (2013) 4 copies
How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales (2009) 3 copies, 1 review
The Big Book of Words That Sell 3 copies
Create the Perfect Sales Piece: How to Produce Brochures, Catalogs, Fliers, and Pamphlets (1985) 3 copies
Comic Book Heroes: 1001 Trivia Questions About America's Favorite Superheroes, from the Atom to the X-Men (1996) 3 copies
The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World (2019) 2 copies
The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns (2020) 2 copies
The B2B Marketing Handbook: Selling Products and Services to Businesses in a Multichannel Marketplace (2023) 1 copy
87 Secrets of Outrageous Business Success: How to Reach Your Goals and Have Fun Doing It (2013) 1 copy
Tagged
Common Knowledge
- Birthdate
- 1957-07-21
- Gender
- male
- Education
- University of Rochester
- Occupations
- copywriter
author - Nationality
- USA
- Places of residence
- Fair Lawn, New Jersey, USA
Montville, New Jersey, USA - Associated Place (for map)
- New Jersey, USA
Members
Reviews
This collection of short stories was completely amazing! Im in love! I am so glad i took a chance and picked this up. The cover was beautiful! I am glad I judged the book by its cover as the content was equally as beautiful! Some really beautiful poignant work here. I was blown away by so many of these stories.
Also wanted to mention: I got many New Jersey references from this, which is AWESOME as a fellow New Jersian, I love any works that pay homage to my home state :)
Standouts:
The show more Rubberband man was very eery! I enjoyed it and visualized this craziness every step of the way.
If looks could kill: this was absolutely HEARTWRENCHING! Yet ended on a beautiful optimistic note.
Insomnia: this could very well be based on a true story! What a lucid trip that was
Freak show of the Gods: the shining star of the novel, I sure hope Olympus exists for our misfits of the world, they are the spice of our lives.
Fishboy: I sobbed at work over this beautiful story
Coopermans Pond: This poignant story also made me sob at work! its been an emotional month!
Chimney Sweep: Feral Man vs. Feral Dog, this story will sit in my heart forever. it is symbolic and very meaningful to me, as this is a dog eat dog world we live in today, only the strongest will survive!
Shadetree - Prince of Darkness: there is always room for one more evil cat story, more please! make series of this furry ball of terror!
omg - so the "Some kind of Abigail" short story really struck home! The story reminds me of a dream I had in which i had a microwave type of apparatus machine inside my body that had somehow shut down, I then had to rush to push the button to keep myself alive as I felt myself slowly shutting down into total paralysis. The fact that this story mirrors it is entirely spooky! I relate to the idea of us becoming robots so strongly
Mr. Bly! I demand you write more fictional novels, your witty clever brain is sharp as a whip, your stories are unforgettable, your character and universe building is nothing short of sheer brilliance!
MORE MORE MORE- ENCORE!!!!!!
I am so glad I fell upon this lesser known gem of a novel, I will be revisiting this universe again someday!
And for the record- I took my sweet time savoring this clever book - it is richer then dark chocolate directly from Belgium, screw scrambling around to meet unrealistic reading goals I set upon myself. I enjoy to read, relish my escapes from reality, and so I will be taking my time to savor each novel I lay my hands upon from now on! show less
Also wanted to mention: I got many New Jersey references from this, which is AWESOME as a fellow New Jersian, I love any works that pay homage to my home state :)
Standouts:
The show more Rubberband man was very eery! I enjoyed it and visualized this craziness every step of the way.
If looks could kill: this was absolutely HEARTWRENCHING! Yet ended on a beautiful optimistic note.
Insomnia: this could very well be based on a true story! What a lucid trip that was
Freak show of the Gods: the shining star of the novel, I sure hope Olympus exists for our misfits of the world, they are the spice of our lives.
Fishboy: I sobbed at work over this beautiful story
Coopermans Pond: This poignant story also made me sob at work! its been an emotional month!
Chimney Sweep: Feral Man vs. Feral Dog, this story will sit in my heart forever. it is symbolic and very meaningful to me, as this is a dog eat dog world we live in today, only the strongest will survive!
Shadetree - Prince of Darkness: there is always room for one more evil cat story, more please! make series of this furry ball of terror!
omg - so the "Some kind of Abigail" short story really struck home! The story reminds me of a dream I had in which i had a microwave type of apparatus machine inside my body that had somehow shut down, I then had to rush to push the button to keep myself alive as I felt myself slowly shutting down into total paralysis. The fact that this story mirrors it is entirely spooky! I relate to the idea of us becoming robots so strongly
Mr. Bly! I demand you write more fictional novels, your witty clever brain is sharp as a whip, your stories are unforgettable, your character and universe building is nothing short of sheer brilliance!
MORE MORE MORE- ENCORE!!!!!!
I am so glad I fell upon this lesser known gem of a novel, I will be revisiting this universe again someday!
And for the record- I took my sweet time savoring this clever book - it is richer then dark chocolate directly from Belgium, screw scrambling around to meet unrealistic reading goals I set upon myself. I enjoy to read, relish my escapes from reality, and so I will be taking my time to savor each novel I lay my hands upon from now on! show less
How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales by Robert W. Bly
An excellent book on the art of creating offers in direct marketing. I enjoyed the book's blend of cosumer and business examples as well. If you are looking for a way to increase your results, take another look at your offer! You'll find insights about pricing, copy and lead generation here. I highlighted dozens of passages to return to and apply to my business.
How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content by Robert W. Bly
The book is aimed mainly at freelance How-To writers but anyone interested in producing information products can learn a few things. The writer covers quite a bit of ground including two particularly good chapters on producing your first ebook and contracting speaking engagements. He also offers insight into pricing strategies; a few points were counterintuitive but make sense now. Across the various types of media, you learn how to tighten the content for your market, the levels of content show more needed and steps and processes to quickly produce content. Bly even takes time to make a correlation between content, adult learning style and the best publishing medium.
It's unlikely that anyone would attempt to create all of the information products covered but it's a great book to keep around as a reference as you add new products to your mix. show less
It's unlikely that anyone would attempt to create all of the information products covered but it's a great book to keep around as a reference as you add new products to your mix. show less
Bly has a tendency to repeat himself a bit, but the upside of this is that even if you read only the chapters pertaining to the specific careers you're interested in, you don't miss any information. He provides lots of tips, lots of resources for further reading, and what seems like solid, unstinting advice. It's a terrifying read if you're thinking of entering the writing world from another profession (as I am) but the advice is very practical, and Bly clearly lays out the pros and cons of show more choosing any particular area. My only complaint is that I wish he'd covered fiction writing in more detail. show less
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Associated Authors
Statistics
- Works
- 82
- Members
- 2,424
- Popularity
- #10,582
- Rating
- 3.5
- Reviews
- 13
- ISBNs
- 169
- Languages
- 3











