Art Director for the U.S. publishing firm of D. Appleton. Rhead was an avid fly fisher and by his own account started fishing for trout in the U.S. sometime between 1888 and 1890. In 1901 he became interested in angling art and much of his later published works deal with fishing and fly fishing. Rhead was also a tackle dealer and sold his own line of artificial flies. His most famous and celebrated work is American Trout-Stream Insects (1916). At the time of its publication this was one of the first and most comprehensive studies of stream entomology ever published in America.