Co-Opetition
by Adam M. Brandenburger
On This Page
Description
When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business show more strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit. Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition not only to win but to make it possible for their industry as a whole to grow. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset. show lessTags
Recommendations
Member Reviews
well, probably the authors should have sticked to Game Theory- and stay clear from moving into the practicalities of business
this book, if used in practice by a novice, would either damage your business relationships (in many cases), or smack of a promotion not of co-opetition, but outright collusive practices
as the authors admit, quite a few of their suggestions would run afoul of anti-trust laws in any country that has a watchdog taking care of that...
not what you would expect from a book on the practical side of applied game theory (I have his previous book following the suggestion from a course on Game Theory from Yale, available online for free: http://oyc.yale.edu/economics/econ-159)
but it is still entertaining and worth reading, show more as a set of additional readings if you are coaching somebody on business ethics, as it obviously raises more questions than it answers (also if the authors give a try at Kotler-esque or McCormack-style advice): its title could be changed into "game theory for evil geniuses or wannabe godfathers"... show less
this book, if used in practice by a novice, would either damage your business relationships (in many cases), or smack of a promotion not of co-opetition, but outright collusive practices
as the authors admit, quite a few of their suggestions would run afoul of anti-trust laws in any country that has a watchdog taking care of that...
not what you would expect from a book on the practical side of applied game theory (I have his previous book following the suggestion from a course on Game Theory from Yale, available online for free: http://oyc.yale.edu/economics/econ-159)
but it is still entertaining and worth reading, show more as a set of additional readings if you are coaching somebody on business ethics, as it obviously raises more questions than it answers (also if the authors give a try at Kotler-esque or McCormack-style advice): its title could be changed into "game theory for evil geniuses or wannabe godfathers"... show less
A fantastic book on Game Theory as a foundation for strategy in business.This book is very concise and refreshing. Helped me evaluate how I could change my game, so to speak. Absolutely love the explanation of the "Value Net" and "Win Win Theory". Very well written and the case studies make the book flow very well. I highly recommend.
Ratings
Members
- Recently Added By
Author Information
4 Works 332 Members
Common Knowledge
- Original publication date
- 1996; 1997 (paperback edition with new Foreword) (paperback edition with new Foreword)
- Dedication
- to Barbara
AMB
to Rachel, Zoë, and the loving memory of Benjamin
BJN - First words
- "Business is War." The traditional language of business certainly makes it sound that way; outsmarting the competition, capturing market share, making a killing, fighting bands, beating up suppliers, looking up customers.
- Blurbers
- Grove, Andrew S.; Peters, Tom; Spector, Warren; Brody, Kenneth D.; Taylor, Robert R.; Chopra, Deepak (show all 19); Ferguson, Ron; Monk, Rebecca; Brannin, Dick; Marshall, Lydia; Nooyi, Indra; Lapides, John S.; Myers, Mark; Barnett, F. William; Nichols, Rodney; Kushner, Harold S.; Gunn, John R.; Arrow, Kenneth J.; Cohen, Herb
Classifications
Statistics
- Members
- 303
- Popularity
- 105,322
- Reviews
- 2
- Rating
- (3.61)
- Languages
- 7 — Dutch, English, German, Portuguese, Russian, Spanish, Swedish
- Media
- Paper, Ebook
- ISBNs
- 12
- ASINs
- 1
