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Free: The Future of a Radical Price

by Chris Anderson

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1,0545014,678 (3.66)12
Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. This is the engine behind the new Free, the one that goes beyond a marketing gimmick or a cross-subsidy. Anderson explores this radical idea for the new economy, and demonstrates how this revolutionary price can be harnessed for the benefit of both consumers and business alike.--From publisher description.… (more)
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English (43)  Dutch (4)  Italian (1)  Portuguese (Brazil) (1)  Spanish (1)  All languages (50)
Showing 1-5 of 43 (next | show all)
Free on Kindle - go figure!
  jlweiss | Apr 23, 2021 |
Fascinante libro del autor de La economía Long tail, que de nuevo sacude los cimientos de lo que tenía por establecido.

En este libro se hace un repaso de os modelos e negocio de la era digital, que pasan o acabarán pasando (y esta es la tesis central del autor) por tener gran parte de los contenidos gratis. Tras el repaso a los modelos de negocios "subvencionados" (material gratis financiado por publicidad) y "freemium" (la mayoría no paga, los muy fanáticos del juego pagan y subvencionan a todos los demás), como principales modelos de negocio, pasamos por la historia de algunas empresas que se han basado en este modelo (Google la primera) y se desmontan las críticas, mostradas al final del libro para que nos resulten ridículas y desinformadas, al modelo del "todo gratis", llamado así por sus críticos, pero que nosotros ya sabemos que no es todo gratis.

Un libro fascinante que convence. Los modelos de negocio en Internet (coste marginal por unidad=0) han cambiado.

El autor acaba de publicar "Makers", sobre el mundo que se nos viene con impresoras 3D. Habrá que leerlo sin falta. ( )
  Remocpi | Apr 22, 2020 |
Ever wonder who (or how) all that free stuff gets paid for? Chris compares atoms to bytes and explains why free is so popular and a good price to make money from! ( )
  ksmedberg | Aug 15, 2018 |
Thought-provoking discussion of how the new Free economy works and how it can be sustainable. ( )
  HGButchWalker | Sep 21, 2016 |
Jessica Almasy, Suzanne Toren
  jmail | Mar 21, 2016 |
Showing 1-5 of 43 (next | show all)
There's plenty in our world that lives outside of the marketplace: it's a rare family that uses spot-auctions to determine the dinner menu or where to go for holidays.
 
Anderson capitalizes Free into a concept whose meaning sometimes crumples under his sweeping pronouncements.
added by Shortride | editTime, Alex Altman (Jul 20, 2009)
 
Chris Anderson's Free Sparks Debate
 
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In November 2008, the Surviving members of the original monty python team, stunned by the extent of digital piracy of their videos, issued a very stern announcement on YouTube:

For 3 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube.   (Prologue)
There's no getting around it: Gelatin come from flesh and bones. (Chapter 1)
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Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. This is the engine behind the new Free, the one that goes beyond a marketing gimmick or a cross-subsidy. Anderson explores this radical idea for the new economy, and demonstrates how this revolutionary price can be harnessed for the benefit of both consumers and business alike.--From publisher description.

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Hyperion and Voice

2 editions of this book were published by Hyperion and Voice.

Editions: 1401322905, 140131032X

 

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