Joël Glenn Brenner

I read this book as part of an MBA program, and it was the only book I chose to NOT sell back to the bookstore! Not only was the book thoroughly researched, but it was a lot of fun to read. The insights into an industry that everyone knows but knows little about are enough to keep you from putting the book down. It was so interesting I even finished this one while on vacation at the beach.

And I highly recommend the reader have a good supply of sweets on hand. Just reading about how Reese's show more peanut-butter cups are made, or the secrets of getting the M's just right on M&M's, or how the mystery of mixing milk and chocolate together was resolved, is enough to make your mouth water!

I just wish there were books as well-researched and well-written as this one on lots of other industries, too! show less

I read this book as part of an MBA program, and it was the only book I chose to NOT sell back to the bookstore! Not only was the book thoroughly researched, but it was a lot of fun to read. The insights into an industry that everyone knows but knows little about are enough to keep you from putting the book down. It was so interesting I even finished this one while on vacation at the beach.

And I highly recommend the reader have a good supply of sweets on hand. Just reading about how Reese's show more peanut-butter cups are made, or the secrets of getting the M's just right on M&M's, or how the mystery of mixing milk and chocolate together was resolved, is enough to make your mouth water!

I just wish there were books as well-researched and well-written as this one on lots of other industries, too! show less

I read this book as part of an MBA program, and it was the only book I chose to NOT sell back to the bookstore! Not only was the book thoroughly researched, but it was a lot of fun to read. The insights into an industry that everyone knows but knows little about are enough to keep you from putting the book down. It was so interesting I even finished this one while on vacation at the beach.

And I highly recommend the reader have a good supply of sweets on hand. Just reading about how Reese's show more peanut-butter cups are made, or the secrets of getting the M's just right on M&M's, or how the mystery of mixing milk and chocolate together was resolved, is enough to make your mouth water!

I just wish there were books as well-researched and well-written as this one on lots of other industries, too! show less

Interesting history of the Giants Hershey and Mars, tho it left me wondering what happened next as the last chapter had some unanswered questions.